We are witnessing a massive content confusion online. Players with economic or political agendas have borrowed journalistic terms to gain credibility. We see an explosive increase in the use of advertorials (ads hidden as articles), fabricated reviews and so-called digital wildfires (fake stories circulating fast). Further, commercial companies are setting up their own media platforms acting like newsrooms.
This report, Trustmark for News, describes how non-biased content is drowning in biased content, and what could be done about it by those trying to do non-biased content.

Download the report here: TrustMark for News
And see the report condensed as a 16 minute talk below.