Pernille Tranberg offers two different talks. You are welcome to ask for a combination. Here is her TedX-talk (2013) aimed at individuals. Here is a newer version of digital selfdefense (2016). Here is her MyData-talk (2016) aimed at companies in Helsinki, a longer talk on big data and ethics in Warsaw (2015), a talk on data ethics at WMC the World Mobile Congress in Barcelona 2017 and on data ethics at My Data in Tallinn Sept 2017.

Data Ethics – The New Competitive Advantage


This talk on data ethics deals with how privacy and the individual’s right to control own data is becoming a competitive advantage and the right thing to do. It shows how ethical handling of personal data is developing into a strategic advantage and a social responsibility just as it is being green today, and how this can enhance digital trust and even provide you with more data and valid data. You’ll get an overview of consumer trends when it comes to personal data, and how consumers not only worry about their lack of privacy, but also act on the worry. We’ll look at ethical dilemmas concerning artifical intelligence (AI). And you’ll hear concrete examples on products and practises that are best cases within data ethics and privacy tech. The talk will also zoom in on the new EU data protection regulation, and how it can be used constructively in stead of being regarded as a hindrance to growth and innovation.

It is based on the book DataEthics – The New Competitive Advantage written by Pernille Tranberg and Gry Hasselbalch from October 2016.

Buy and see reviews etc. on the English version

Digital Self-Defense

fakeit-danishUnderstand big data, artificial intelligence and the data society we are living in. There are lots of advantages. But unless you do something actively, you are constantly tracked and surveilled and you risk becoming vulnerable and a target for manipulation, discrimination, price differentiation or exclusion. When something is free or very cheap, you are the product. This talk will give you an idea about what to be aware of in your digital behavior, and how to try and take control of your digital footprints and digital identity. You will get a range of digital selfdefense tools to take control.

This talk is originally based on the book  ‘FAKE IT – Your Online ID is Worth Gold’ (2012): written by Steffan Heuer and Pernille Tranberg and published in 4 langualges. And by this leaflet ‘Digital Selfdefense’ (2017)