Pernille Tranberg
Advisor in data ethics and digital selfdefense

Pernille Tranberg is an independent advisor in data ethics for companies, authorities and organisations. She speaks on data ethics based on the book DataEthics – The new Competitive Advantage. She also speaks to individuals – especially on how to protect their data and perform digital selfdefense.

She is co-founder of the European thinkdotank DataEthics.eu and is often expert source in the press – see this press list (mainly Danish). She has developed privacykompasset.dk for the Danish Business Authority to help Danish companies develop privacy policies and respect data protection laws.

She has written 7 books: the latest ‘DataEthics – The new Competitive Advantage’ with Gry Hasselbalch. It was published in  Danish  in September 2016 and in English in October 2016 with great reviews! Before that she co-authored with Steffan Heuer ‘Fake It’ (2012, Peoples Press) about big data and digital selfdefense. It was published in four languages and was on the bestseller list in both Denmark and Germany and had three editions in German. She is the author of digital selfdefense tools for individuals and businesses and speaks a lot to teens sponsored by the Danish teacher-owned insurance company Lærerstandens Brandforsikring.

She is an internationally acknowledge speaker on data ethics and has spoke about digital self-defense at TEDxOXFORD. Here is her TedX-talk (2013) aimed at individuals. Here is a newer version of digital selfdefense (2016). Here is her MyData-talk (2016) aimed at companies in Helsinki, a longer talk on big data and ethics in Warsaw (2015), her talk on data ethics at WMC the World Mobile Congress in Barcelona 2017 and on data ethics at My Data in Tallinn Sept 2017.

Former jobs: Tech and investigative reporter at Politiken (1996-2005), editor-in-chief  TÆNK (2005-2009) (Danish small equivalent to ConsumerReport and Stiftungwarentest). Head of editorial development at Berlingske Media (2009-2013), journalistic fellow SDU (2013-2014 – where she wrote about a trustmark for news) og special Consultant in The Danish Business Authority (2014-2015) .

She holds a Master in journalism from Columbia University New York (1995), a BA from the Danish School of Journalism in Aarhus (1994), and she is ‘Academy Economist’ from Niels Brocks Handelsakademi (1988).

Photo by: Daniel Aasdal Clark